Sketch Robots Draw a Crowd at the SHRM Conference and Expo!

When it comes to creating unforgettable experiences on the trade show floor, personalization makes all the difference. Sugar Pop Productions partnered with Rain Technology to deliver a one-of-a-kind activation that kept attendees of the SHRM Annual Conference & Expo in Orlando, Florida, engaged—and smiling! To meet the demand of one of the largest gatherings of HR professionals in the world, we deployed our entire fleet of Sketch Robots to create personalized caricature portraits for thousands of conference attendees

• Client: Rain Technologies Inc.
• Event:  SHRM Annual Conference and Expo
• Location: Orange County Convention Center
• Experience: Interactive Caricatures with 5 Sketch Robots
• Creative Goal:  Entertain and engage thousands of attendees with a uniquely themed Sketch Robot experience, reinforcing the client’s brand and technological expertise

Rain’s mission is to provide financial security for the modern workforce. Since its launch in 2020, The Rain app has been utilized by over 1,200 employers—including McDonald’s, T-Mobile, Cava, and Marriott—to strengthen workforce financial health.   This year, they showcased their product at the SHRM Annual Conference and Expo in Orlando.   Attended by nearly 20,000 HR professionals, this exciting event featured over 375 sessions with a heavy emphasis on AI and data technology.   Keynote speakers for the conference included Oprah Winfrey!  

Our collaboration with Rain brought together innovative technology, creative design, and flawless execution.    With our Sketch Robots, attendees were transformed into fun, illustrated scenes through multiple custom-designed templates, giving them several unique caricatures to choose from.   Each template was created specifically for the event, and each portrait was drawn on custom-branded postcards, designed exclusively for the activation.   The premium postcards not only gave guests a physical souvenir, they included a QR code that could be scanned to learn more about Rain’s cutting edge financial technology. 

Activation Highlights

• High Volume Experience Fast-moving lines and high throughput
• Custom-branded Digital Artwork  Multiple templates for caricatures allowed attendees to return for a different result each time! 
• Custom-Branded Postcards  We provided branded post cards for the Sketch Robots to draw their pictures on 
• Unique and Instantly Shareable Pictures Participants received a digital copy of their caricature to share on social platforms, as well as their physical post card
• Interactive Entertainment Activation attracted spectators as well as participants

Large-scale events like multi-day conferences require reliable tech, thoughtful planning, and experienced execution.   With five Sketch Robots operating simultaneously, we ensured a smooth, efficient experience capable of serving thousands while maintaining quality and engagement from the first drawing to the last.   We loved the challenge of providing a combination of live robotic artistry and customized branding,  and our Sketch Robots quickly became a must-do on the expo floor!   

Sketching the Picture of Financial Health

Whether it’s a national conference, trade show, corporate meeting, or product launch, Sugar Pop Productions specializes in creating interactive experiences that leave lasting impressions. Our partnership with Rain Technology at the SHRM Annual Conference & Expo is another example of how innovative event technology can transform attendee engagement into amemorable brand experiences. If you’re looking for a unique activation that combines personalization, entertainment, and powerful branding, our Sketch Robots are ready to make your next event unforgettable.