When thousands of school nutrition professionals gathered at the Orange County Convention Center for the School Nutrition Association (SNA) Annual National Conference, SugarPop Productions was thrilled to help ITW Food Equipment Group create an engaging brand activation experience that attendees wouldn’t soon forget.

Representing several of the industry’s leading commercial kitchen equipment brands, ITW Food Equipment Group wanted an activation that would stop traffic, encourage interaction, and leave guests with a memorable takeaway. Their annual conference focused on innovation in school nutrition, our immersive 360 Photo Booth Experience was the perfect recipe for success!
Guests stepped onto the platform, struck their best poses, danced with colleagues, and instantly received a professionally produced mini music video they could download and share across social media. Every video was fully customized with ITW Food Equipment Group branding, turning each guest into a brand ambassador long after they left the booth.
One of the greatest advantages of our 360 experiences is the endless branding potential. Custom video intros and outros, branded overlays, and even a fully wrapped platform can hel reinforce identity throughout every video. From the moment guests stepped onto the platform, they were immersed in a polished, interactive brand experience that perfectly complemented the the client’s innovative products. Our professional booth attendants kept the energy high all day long, encouraging participation, assisting guests, and ensuring every interaction reflected the welcoming personality of the ITW Food Equipment Group team. At SugarPop Productions, we believe doing business should be fun, and our event staff proudly serve as an extension of our clients’ brands.

It’s no surprise that our 360 Booth continues to be one of SugarPop Productions’ most popular attractions. Whether it’s a convention, trade show, product launch, corporate gala, or after-party, the experience consistently draws crowds and delivers exceptional value. Guests don’t just receive a photo—they leave with a dynamic, shareable video that captures the excitement of the event while extending your brand’s reach online.

If you’re looking to elevate your next convention or brand activation, our 360 Photo Booth is the perfect ingredient. We’ll help you create a customized experience that attracts attention, generates engagement, and leaves attendees smiling long after the event ends. We’re always ready to cook up the perfect branded experience for your next corporate event!



